President Obama held his first Twitter “town hall” meeting on Wednesday, where he answered questions submitted through Twitter. A White House statement said that the purpose of the Twitter town hall is to “try to find new opportunities to connect with Americans around the country”. Tweeting is about connecting, about one avenue to build relationships.
Tweet questions were submitted from which curators filtered down for key topics; the two leading concerns accounted for over 40% of the tweets. What other communication mechanism could provide insight into what tens of thousands constituents wanted to know?
If you want more information from your customers and prospects, consider using Twitter to ask. Pose a question about their needs and wants; ask for feedback on a new idea; ask for insight on a product or service.
So, my tweet to you is: what business challenge are you facing that you’re ready to tackle? Send me a tweet!
– Helen Dutton, Business Coach