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Posts Tagged ‘Super Bowl’

Lessons from the Patriots’ 2017 Super Bowl Win

Although I am not a devout NFL fan, I admire my home team, the New England Patriots, deeply. The game they played this past Sunday at the Super Bowl only reinforced my admiration. Here are 5 key lessons the Patriots’ Super Bowl win taught me that can be applied to small business:

  1. Develop Mental Resilience. How many of us would have the mental fortitude to keep pushing hard when we are down 28-3? Resilience can be learned and data says that it’s our resilience more than our intelligence that determines our success. Owning a business is often hard; dig deep.
  2. Focus on One Play at a Time. As Lady Gaga was entertaining us, some Patriots’ fans had fast-forwarded to the end of the game and saw the Patriots losing. While keeping the end in mind is certainly important, it’s equally important to focus on one move at a time – that’s the only one that counts at any moment. In the last quarter of the Super Bowl, the Patriots diligently moved the ball – one play at a time. The same is true for your business; dedicate your energy and attention on one thing at a time.
  3. Have Faith in Yourself and Your Team. The respect and admiration the Patriots’ players seem to have for each other and with Bill Belichick is evident every game and in every interview. Brady relied on his team mates and his coach, the coach trusted his team to accomplish the job, and team members looked to Brady for leadership throughout the game. Hire the best team you can for your business, train them well, and trust in each other.
  4. Know Your Plan (and Have a Plan!). When Brady calls a play, his teammates had better know the details and what is expected from them. It’s not enough to say “we want to win” or “we want to be the best”. The Patriots have individual performance goals as well as team-based specific outcome goals. The same is true with every team member of your business; be sure that they understand the “game” that you are playing, what their role is and what is expected of them.
  5. Continue to Learn, Continue to Train. Three days before what became a record-breaker for Brady and Belichick, the coach had Brady and the team running hills and doing the heaviest squats ever. After the game, I heard Belichick say that the team needed to get going because other teams had a 5-week lead on training for 2017-2018. No matter where you and your company stand, there is always some area you can be better in. Celebrate your wins, and then get back to training.

No matter your team loyalty, take a play from the Patriots’ playbook. Your fan base will thank you and grow.

Helen Dutton, A Vision of Your Own, has provided business and personal coaching for small business owners since 2000, providing online and face to face coaching for entrepreneurs, small business owners, start-up businesses as well as established businesses across the country. Clients come from New Hampshire, her home state, but she has also acted as a mentor to business owners in Atlanta, Chicago, Los Angeles, the Denver area, and closer to home in the Boston area. Helen helps her clients develop their small business ideas, create marketing plans, improve operation efficiency, build customer service systems, build management and leadership skills, and develop confidence as a business owner. Helen provides business tips and resources through her blog and her newsletter, where you can also find business templates to help your business prosper.