Yesterday, a business owner and I were talking about how one single employee in her company had vastly improved the quality of life for her and her fellow business owners. In fact, each owner worked only 2 ½ days per week – all thanks to a key employee, their business manager.
These business owners understood the value of employees performing jobs that fit their skills and personality. We’ve often joked about “administrivia” – the minute daily details that often drive business owners crazy. In this case, the business manager took care of those tasks, saving the sanity of the business owners. The best part? The business manager loves that work! My guess is she’s the sort who creates a daily to-do list and consistently checks them off with satisfaction. This frees the owners to use their talents in ways that provide the most value to the company.
Potential chores never end for a business owner – from managing, implementing and maintaining technology to marketing, bookkeeping and physical facility issues. Just because you can do these tasks is not reason for you to do them. Think of it this way; would an employer pay you your professional hourly rate to produce invoices? To post items on your website? If Corporate America wouldn’t pay you that rate, why are you forfeiting earning your hourly value through your unique talents and instead choosing to spend your time in other areas?
Fear often keeps us doing administrivia. We tell ourselves that we are just too busy and we don’t have time to offer our unique talents; that keeps us “safe”. If we’re so busy organizing our files, we don’t have time to speak, to meet, to present.
I also hear this: “But I can’t afford it.” Make a list of the tasks you least like to do; for someone whose work was to focus on just those tasks, what investment would it take? Conversely, set a dollar amount that you are willing to invest to have those tasks off your desk.
I also hear, “it would take me longer to explain what I need done than to just do it myself.” Not buying that one, either. If you find the right person, they can do the tasks faster than you with one hand tied behind their back.
You can find people out there who love, and are very good at, every aspect of your business; hire them to do what they do best so you can do what you do best. Letting go of tasks better meant for someone else is a vote of confidence in your abilities. Choose confidence.
– Helen Dutton, Business Coach