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Posts Tagged ‘Mindset’

Lessons from the Patriots’ 2017 Super Bowl Win

Although I am not a devout NFL fan, I admire my home team, the New England Patriots, deeply. The game they played this past Sunday at the Super Bowl only reinforced my admiration. Here are 5 key lessons the Patriots’ Super Bowl win taught me that can be applied to small business:

  1. Develop Mental Resilience. How many of us would have the mental fortitude to keep pushing hard when we are down 28-3? Resilience can be learned and data says that it’s our resilience more than our intelligence that determines our success. Owning a business is often hard; dig deep.
  2. Focus on One Play at a Time. As Lady Gaga was entertaining us, some Patriots’ fans had fast-forwarded to the end of the game and saw the Patriots losing. While keeping the end in mind is certainly important, it’s equally important to focus on one move at a time – that’s the only one that counts at any moment. In the last quarter of the Super Bowl, the Patriots diligently moved the ball – one play at a time. The same is true for your business; dedicate your energy and attention on one thing at a time.
  3. Have Faith in Yourself and Your Team. The respect and admiration the Patriots’ players seem to have for each other and with Bill Belichick is evident every game and in every interview. Brady relied on his team mates and his coach, the coach trusted his team to accomplish the job, and team members looked to Brady for leadership throughout the game. Hire the best team you can for your business, train them well, and trust in each other.
  4. Know Your Plan (and Have a Plan!). When Brady calls a play, his teammates had better know the details and what is expected from them. It’s not enough to say “we want to win” or “we want to be the best”. The Patriots have individual performance goals as well as team-based specific outcome goals. The same is true with every team member of your business; be sure that they understand the “game” that you are playing, what their role is and what is expected of them.
  5. Continue to Learn, Continue to Train. Three days before what became a record-breaker for Brady and Belichick, the coach had Brady and the team running hills and doing the heaviest squats ever. After the game, I heard Belichick say that the team needed to get going because other teams had a 5-week lead on training for 2017-2018. No matter where you and your company stand, there is always some area you can be better in. Celebrate your wins, and then get back to training.

No matter your team loyalty, take a play from the Patriots’ playbook. Your fan base will thank you and grow.

Snowed In? Here’s an Idea…

Use this winter weather to plan ahead for your small business!

Much of the East Coast is STILL snowed in. (!) Schools and businesses are closed, highway speeds have been lowered. Days like this are asking for reflection and strategic planning, so consider this your nudge. To help you along, use the template I’ve provided here; not only will it help you update your 2015 goals but it well keep you on track during the year. Download it today! 2015 business planning worksheet

Attack of the Time Vampires, Part I

Part I: Where DOES your time go?

A Time Vampire is simply a mindset that keeps you from using your time wisely. They may seem harmless enough, and often mask themselves in terms that make you believe you are really doing yourself a favor, like “hyper-productive”, “super-busy”, and “unstoppable”. And while I love the confidence that these self descriptions may inspire, (because don’t we all need to be productive?), the reality is that we 1) can’t be everywhere at once, and 2) we can’t do everything at once. Taking on too many projects, for example, can lead to burnout and fatigue. Time, like our energy and health, is finite.

 And that’s why we’re so frustrated. It often feels like “everyone else” is getting so much more done, while we’re spinning our wheels. Intellectually, we know that we shouldn’t compare ourselves to others, but yet we also know that each of us has the same number of hours each day as anyone else.

TimeFlies

Repeat after me: I am NOT a hamster, and my life is not a whirl-o-wheel!

 

Time Vampires, then, cause us to be ineffective and unproductive. It’s not that we don’t have enough time, it’s that we’re not using the time we do have, we ALL have, in a way that is most productive for each of us.

 Which brings me to the next point: we all work differently. Have you ever thought about how you really spend your day? Not the timestamps of when you wake up, eat breakfast, and arrive at work, but how you really get work done? Do you work best alone, or with a group? Are you a morning, afternoon, or night person? The answers to these questions are key because you’re trying to define what works best for you.

 

 

For example, I know that I work best before 3 PM every day, but I also have a creative brain burst in the evening. What that means for me: I have to get up and get moving in the morning, jump into my projects (especially the ones that are time sensitive), and slow down midday. However, the best time to write, for me, is in the evenings. Not only do I feel like I think clearer, but my family obligations have slowed to a stand-still: my family is fed, dishes are done, and my kids are at their sports’ practices or doing homework. This may not work for everyone, but it’s what works best for me, and that’s OK.

 So before we move on, I encourage you to look at your day, know your rhythms, and really think about works best, and how you want to be. Only then can we move on to finding and destroying those time vampires!

The Art of Cold Calling: How to Connect Instead of Sell

Cold calling prospects, or even warm calls to referrals, stops many business professionals in their tracks. The other day a client telephonesaid to me “I fought in Afghanistan, I’ve been shot at as a police officer, but I’m afraid to make phone calls! What gives?” Adrenalin played a part in those scenarios, but beneath that, she felt the same emotion that she does when trying to call prospects: fear. Fear of being rejected, fear of saying the “right” words, the fear of not knowing what to say, period, all prevent us from making calls even when we know it could help our business. I’ve heard more than a couple business professionals say that they’re just giving up on calls, but there is an alternative.

Chances are, especially if you’ve been struggling with making calls, you’ve read that you need to be confident in what you have to offer and then you’ll “easily” make the calls. I consider confidence as Step 1; Step 2 is understanding your objective in calling beyond making a sale or scheduling an appointment. What feeling do you want as a result of the call? What emotion do you want to evoke in the person you’re calling?

When my client and I walked through these questions we discovered that she loved to connect with people – to hear their stories, to find a connection between herself and the person on the other end of the call. That’s really what each of us wants – to connect with another human being – whether it’s by phone, at a networking event, or by e-mail. We worry about the words we will say when calling someone, yet connecting is more about listening than talking.

To increase the effectiveness of your phone calls, choose your words deliberately and carefully to share your offer (remember it’s about the benefits not the features!) but most of all, listen and connect. Let that other person know that you care; even if you get a “no thanks” you’ll feel better about the call and they will remember you as that person who listened.

Helen Dutton, A Vision of Your Own, has provided business and personal coaching for small business owners since 2000, providing online and face to face coaching for entrepreneurs, small business owners, start-up businesses as well as established businesses across the country. Clients come from New Hampshire, her home state, but she has also acted as a mentor to business owners in Atlanta, Chicago, Los Angeles, the Denver area, and closer to home in the Boston area. Helen helps her clients develop their small business ideas, create marketing plans, improve operation efficiency, build customer service systems, build management and leadership skills, and develop confidence as a business owner. Helen provides business tips and resources through her blog and her newsletter, where you can also find business templates to help your business prosper.