Small Business Owners: Take a Lesson from Our Military Vets
A former US Marine turned entrepreneur and I have been working on growing his small business. He is smart, driven, and has built a successful business in a relatively short period of time. And he wants more (sound familiar?). As we chatted about growth strategies and prospecting in particular, it struck me: fighting in the Armed Services and successfully growing a small business have two things in common:
- A clearly defined purpose
- Repetitive training
What they don’t share is the same driver for success: a gun pointed at you.
Many of my clients have heard me remind them that “this is your livelihood.” This is what sustains you and your family. This is often when a business owner is going soft about letting an employee get away with sloppy work, bailing out on prospecting efforts, or something that requires a little more push. That push is needed when we’re faced with a fear so strong that it feels like we have a gun pointed at us, but of course we don’t…and we let it slide. We tell ourselves that we can clean up when an employee doesn’t quite meet our standards or that we have “enough” business. Those things are true, but we don’t end up with a business that brings us joy. Instead, we end up frustrated, tired, and a little defeated. And that’s where the US Marines come in.
I honestly can’t imagine what it’s like to be in combat, but I can imagine the overwhelming desire for success that our Armed Services personnel feel. That desire, coupled with a clearly defined purpose and repetitive training, becomes success again and again. So how does this translate into success for small business owners?
- Know your purpose for each mission. Speaking engagement? Define exactly what the purpose and your desired results are – market exposure, perhaps, and follow-up meetings with complimentary professionals, on-site newsletter sign-ups, requests for more speaking. Prospecting? Be specific and define your success path: in some industries, if you want 5 new clients, you’ll need 8 meetings, and you’ll need to speak with 40 prospects.
- Practice. If it’s important, and most things are, practice again and again. Whether it’s an employee meeting, customer open house, or prospect phone call or meeting your confidence will grow with practice. Clearly define your purpose (see #1) so that the words you choose will help you reach your goal. My former US Marine and I ran through several practice prospecting calls until he reached that “I’ve got this” point.
- Reflect for a few moments on the bigger picture of your business – your “Big Why”, your dreams, your definition of success. All of that rolled up together is why you do what you do – it’s not a job, most entrepreneurs wouldn’t even call it a career. It’s your livelihood. When you connect with all of that, you will be driven to succeed in a way a gun to your head never would.
Today, thank a veteran or an active service member for their service. And, take a page from their book and remember that your business is your livelihood, and it deserves to succeed.