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Oreo’s Slam Dunk; Grab Customers Attention with Savvy Marketing

oreoWhen the Superdome’s lights went out during the Superbowl, audiences had 34 minutes with nothing particular to pay attention to. Oreo’s social media team jumped on the opportunity and sent this tweet: “Power out? No problem. You can still dunk in the dark.” Approximately 24 hours later, they’ve had over 15,000 retweets and almost 21,000 Facebook likes. That’s savvy marketing.

Chances are, there are moments when your customers have empty space in front of them, a “dark moment”; a checkout counter in a retail environment, a few minutes of waiting for a service business. These are prime spots to grab your customer’s attention, but too often they get cluttered with manufacturer’s marketing material rather than your own, reminders about your policies, or local charity events. Instead, consider what you most want your customers and clients to know about, to focus on, and that’s what they should be looking at in their “Oreo moment”. Just like in print copy, remember to use plenty of “empty” space to allow your customers to focus.

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Helen Dutton, A Vision of Your Own, has provided business and personal coaching for small business owners since 2000, providing online and face to face coaching for entrepreneurs, small business owners, start-up businesses as well as established businesses across the country. Clients come from New Hampshire, her home state, but she has also acted as a mentor to business owners in Atlanta, Chicago, Los Angeles, the Denver area, and closer to home in the Boston area. Helen helps her clients develop their small business ideas, create marketing plans, improve operation efficiency, build customer service systems, build management and leadership skills, and develop confidence as a business owner. Helen provides business tips and resources through her blog and her newsletter, where you can also find business templates to help your business prosper.