Oreo’s Slam Dunk; Grab Customers Attention with Savvy Marketing
When the Superdome’s lights went out during the Superbowl, audiences had 34 minutes with nothing particular to pay attention to. Oreo’s social media team jumped on the opportunity and sent this tweet: “Power out? No problem. You can still dunk in the dark.” Approximately 24 hours later, they’ve had over 15,000 retweets and almost 21,000 Facebook likes. That’s savvy marketing.
Chances are, there are moments when your customers have empty space in front of them, a “dark moment”; a checkout counter in a retail environment, a few minutes of waiting for a service business. These are prime spots to grab your customer’s attention, but too often they get cluttered with manufacturer’s marketing material rather than your own, reminders about your policies, or local charity events. Instead, consider what you most want your customers and clients to know about, to focus on, and that’s what they should be looking at in their “Oreo moment”. Just like in print copy, remember to use plenty of “empty” space to allow your customers to focus.