Business owners often tell me that they learn how to run a business from listening to other business owners. You can learn an awful lot from others in the trenches, but when it comes to your livelihood, don’t you deserve just a little bit more?
Think of it this way: when you were a kid, who did you take piano lessons from? Skating lessons? Chances are, you didn’t take lessons from other kids; your parents probably paid a piano teacher, a skating teacher, an expert to teach you.
Some of the best learning I’ve had as an adult is when I’ve paid an expert to provide me with one on one training. I hired a nutritionist to teach me how to create healthy, easy meals and snacks for on the run; I hired an expert to teach me the basics of SEO. I still outsource the maintenance of my SEO, but having a solid understanding of it gives me more confidence in my own business and the ability to advice my clients. Years ago, I taught a group of business owners the basics of financial statements – how to read them, what elements to watch most closely. For many entrepreneurs that I meet, a stronger understanding of their financials would not only improve their financial health but would also give them confidence, security, and peace of mind.
Consider your business (or personal life); in what areas could you most benefit from a crash course? Here are some ideas:
- Computer basics
- Website design
- Public speaking
- Performance evaluations
- Office design
- MS Office applications
There are even classes to help you use your cell phone more effectively!
Sure, you can muscle your way through and figure it all out. Or, you can invest in your business with some one-on-one hands on training. Although your pride may take a small hit by asking for help, in the end you (and your business) will be stronger, and smarter, for asking.
– Helen Dutton, Business Coach