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Industries I Work With

Small business coaching helps small business owners build a sustainable business by developing clarity, designing a plan to achieve their goals, and then taking action – all leading to business owners achieving their goals more quickly and easily than they could on their own. Regardless of the business or industry, some elements of how I coach remain the same:

  • I listen and support;
  • I ask for your honesty about what is really going on;
  • I hold you accountable to the goals and vision that you have set;
  • We look and find solutions together.

There are some industries that my skills, experience and interests are better suited for, specifically: Service; Not for Profits; and Small Retail.

Service-based Businesses

No matter what business you’re in, quality service is a key component. You may be an architectural firm, a medical service provider, or a dog walking business, but you all have one thing in common; there are no commodity products on your shelf. The sustainability of your business is based upon the value you provide to your customers and clients.

Small business coaching for a service-based business may begin with customer definition, but we will cover sales, marketing, management, financial systems, and service delivery. Along the way, we will insure that your vision is always present. We can always adjust if we need to, but we will always be ensuring that your service based business reflects you, your values, your purpose.

See what this medical professional had to say about her work with Helen.

Not for Profit Organizations

Not for profit organizations typically have a fairly flat structure. You may have some managers, but there are not layers upon layers of management. That adds more to your plate, the executive director. You may have many direct reports, your managers may manage many people, and you also have a board of directors that you answer to, with varying degrees of experience and passion for your cause. In short, there’s a lot on your plate.

Business coaching for not for profit executive directors can provide the following benefits:

  1. Strategy design and implementation;
  2. Sounding board for employee issues, role-playing, and resolution;
  3. Board management. Although you report to the board, it is your job to manage the board;
  4. Financial management. Your funding sources may feel ever-shifting; our work together will help smooth out the bumps along the way and help you to better manage the stress that may cause to you.

See what one not-for-profit executive director has to say about his work together with Helen.

Small Retail Businesses

Small retail business owners feel heat in every direction – the big, national stores, on-line sales, and demanding customers looking for the best bargain. It can be a tiring and demanding business. That’s where business coaching can help.

A small business coach help you define where you fit in the market, your unique offerings, and the value that you bring to your ideal customers. It’s not your job to offer something for everyone; it is your job to know exactly what you offer (the benefit), for whom, and why.

Your training and experience will help you build and develop your business; you just need someone trained in business to help you fill in the gaps.

See what this boutique owner had to say about business coaching with Helen.

Helen Dutton, A Vision of Your Own, has provided business and personal coaching for small business owners since 2000, providing online and face to face coaching for entrepreneurs, small business owners, start-up businesses as well as established businesses across the country. Clients come from New Hampshire, her home state, but she has also acted as a mentor to business owners in Atlanta, Chicago, Los Angeles, the Denver area, and closer to home in the Boston area. Helen helps her clients develop their small business ideas, create marketing plans, improve operation efficiency, build customer service systems, build management and leadership skills, and develop confidence as a business owner. Helen provides business tips and resources through her blog and her newsletter, where you can also find business templates to help your business prosper.