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Let It Be: Making Progress When It’s Not Perfect

Let It Be- Making Progress When It's Not Perfect

“Let it be what it is.”

 This was the response I received when I explained to a friend why I had not made further progress on a article I was working on. I’d missed several deadlines, postponed key dates and meetings, because I had not made progress. Instead of making progress, I was making excuses.

 Let it be what it is? His suggestion, although simple, reminded me of a song I would hear on Sesame Street as a child. I didn’t see the relevance, and told him so.

He suggested that if the draft that I was working on needed work, so be it. “If it’s bad, let it be bad,” he said. “That’s why there are backspace keys, erasers, and white out. It can only get better once you get it on paper.”

I didn’t see it that way. In my head – I was busy. I created needless lists, asked for the opinions of people that were completely unrelated to the task, and mulled over my ideas. In other words, I had created useless work that wasn’t moving me forward. He explained that I wasn’t moving forward because I was afraid of the possibility that my work might be bad, that my client wouldn’t like it, and that ultimately, I would fail. None of this had occurred, however, because I hadn’t even reached a point where I, or anyone for that matter, could critique my work.

 Fear of the “what-ifs” had me paralyzed, and instead of moving forward, I kept adding one more thing, one more reason, why I couldn’t do my project. My fear of failure had me stalled.

Download the Intention to Action worksheet.

What’s the problem?

 Instead of taking decisive steps forward, I was creating needless obstacles and projects. I thought I was productive, but I was really just busy. I was masquerading as being “thorough”, “cautious” or “detailed”. In reality, I was postponing a task that I found difficult and made me uncertain.

 The real problem: I was afraid. My fear of failure had me driven to add completely unnecessary steps and tasks to my writing project, even though they weren’t required or useful. While I was technically working, I wasn’t seeing the progress that I should. When it was finally time for me to share my progress with my colleagues and supervisors, I would have to make up excuses, or if there was something to share, it would be so rushed that I knew it was not my best work.

 In other words, I was living a self-fulfilling prophecy: because I didn’t move forward on my writing project and take the necessary steps to meet deadlines and make progress, my final products were not up to par. I was afraid of doing poor quality work, and because I didn’t set goals and work toward them consistently, that’s exactly what happened. This same fear prevented me from being present in the moment. I found myself constantly thinking about what could go wrong, and what I needed to do in the future, that I wasn’t taking action today.

The Cure

I had to draw a line in the sand. I had to remind myself to live with intention, set daily and weekly goals, and then ACT on them. Then repeat. If you have appointments to make, show up early. If you have project deadlines, work with the intention of meeting them. Sure, your work and projects will go through many drafts and revisions. That’s the beauty of it. You shouldn’t avoid it because it’s not perfect.

 Let it be what it is.

 This does not mean that it will be easy. But when you get out of your own way, and live with purpose and focus, the end is easier to see. Your days are busy, and you have a lot to do – we all do. If you are living a life that you love, embrace it. If you are not, make a change. What you shouldn’t do is make excuses.

Make Your Clients’ Dream Come True with a Wish List!

A "wish list" will help you know today what's most important to your client.

A “wish list” will help you know today what’s most important to your client.

Gathering client or customer information is standard procedure in many industries: chiropractors, veterinarians, interior design, heck – even business coaches! Contact information is tedious to write and collect and, for me, a bit annoying in this age of technology. I’ve found a way for many of my clients to turn it from a chore to an incredibly valuable tool for the business owner and the customer or client:

Ditch your “Client Information Sheet”

And instead, ask for a “Wishlist”.

Beyond the basics, ask customers or clients for a wish list of items and to rank them in order from #1, their Biggest Wish, sequentially to #2, #3, and so on. For example, an eye doctor’s patients might wish for using only one pair of glasses, rather than switching back and forth to reading glasses. The wish of an interior designer’s client might be to create a gathering spot for her family to play games. Understanding a customer or client’s wishes allows you to:

1.) use their language when communicating with them, and

2.) get to the heart of how you can best help them immediately, which in turn often results in sales and a more satisfied customer.

When you speak in their terms, your customer feels understood and their concerns and ideas valued. Further, having a customer wish list gives you insight into your market’s future, it gives you marketing language and tactics, it gives you a sales’ forecast, and, if used properly, an ongoing revenue stream.

Beyond products and specific services, a wish list can tell you what your customer’s current frustrations are with product/service delivery. A financial service industry client of mine learned that face-to-face account reviews was a frustration for some, from clients who wished for “Account reviews via phone or Skype”. Another client, a high-end custom product provider, learned that the wait between their custom order and delivery was frustration. This set the company to shaving unnecessary time out of the process and to providing customers with product completion updates. Customers received photos of their products in production, which kept them excited and the provider in their mind. Customers tend to show those pictures to friends who then investigate the company. Happy, regularly informed customers became referral engines for the custom product provider.

Turning your Client Information Sheet into a Wish List is fairly simple to do (30 minutes or less!) and provides you market research, sales forecast data, and incredibly satisfied customers. That’s a wish I’d like granted to every business owner out there!

Helen Dutton, A Vision of Your Own, has provided business and personal coaching for small business owners since 2000, providing online and face to face coaching for entrepreneurs, small business owners, start-up businesses as well as established businesses across the country. Clients come from New Hampshire, her home state, but she has also acted as a mentor to business owners in Atlanta, Chicago, Los Angeles, the Denver area, and closer to home in the Boston area. Helen helps her clients develop their small business ideas, create marketing plans, improve operation efficiency, build customer service systems, build management and leadership skills, and develop confidence as a business owner. Helen provides business tips and resources through her blog and her newsletter, where you can also find business templates to help your business prosper.