Small business owners are full of initiative, motivation and drive (if you’re not, check in on that – you may need a re-boot, which is a different story). So why do I hear so often “I’m stuck” or “I’m not making any headway”? There are a couple of reasons I hear over and over; let me share those and give you some solutions.
- It won’t be good enough, or I don’t know how to do it well. Business owners love knowledge, so many
turn to self-help books or “expert” websites to find the answer. The catch here is that these experts don’t know your situation, what you want to accomplish, and can’t answer your specific questions – what’s really standing in your way. I have two solutions:
- Decide just how “good” you need to do the task. Is a “B” good enough? If so, define how much time you will spend to accomplish the task and stick to it. For short term tasks, set a timer.
- Hire the task out. There are people out there that are better at almost every business task that needs to be completed. Not only will they get it done more quickly, but they will also do it better than you can. Think: newsletters, bookkeeping, website creation and upkeep, order fulfillment. Zero in on your unique abilities and spend your time using those abilities; the rest – find someone else to do it.
If budget concerns prevent you from hiring out, determine what amount you can afford and start with that. Any step forward is better than standing still.
2. “I just can’t get myself to sit down and do it.”Small business owners are creative; ideas often run rampant through their minds. When it comes time to mundane tasks, well… there’s always tomorrow, right? Call it ADD (Attention Deficit Disorder) or just plain ants in your pants, repetitive, routine tasks are often downright painful for many small business owners. Chances are your need for flexibility and a varied schedule are part of why you chose to own your own business. You know they need to get done but you struggle to get them done. I’ve seen clients repeatedly postpone billing every month until it becomes a cash crisis. Here are some quick tips:
- Break these mundane tasks into small pieces.
- Identify your best “mundane task” time of day and week. Stick to that schedule; if it is ADD, you will thrive with routine (although you will go there kicking and dragging your feet, you will love it once you get there).
- You’re great at the big-picture, right? Hand off the detailed stuff to someone who loves the details. As hard as it is for you to believe, there are people out there who love it.
Look at the tasks that stay on your desk, the “To-Do’s” that you repeatedly postpone. It honestly breaks my heart to see small business owners struggle and stagnate; if you’re on the struggle bus, make a decision today to get off for good.